Racial Advertising, Mixed Families and DSM Mission
Cheerios Makes My Heart Healthy
Have you seen the new Cheerios commercial featuring a mixed family? It’s taken stereotypical racial advertising and given it a twist to include a representation of what more and more families look like. Including mine. The commercial opens with the most adorable little girl, who Alina proclaimed “that looks like ME!” upon seeing her image on my computer screen, and goes on to feature her white mom and black dad.
The commercial has been hotly debated and some people are very unhappy, even to the extent that comments have been disabled on the Youtube.
Here, take a look….
Racial Advertising: Can it be a good thing?
I don’t speak directly on race all that often at De Su Mama, but truth of the matter is, I don’t have to. Being a type of social media source, one which showcases my bicultural and interracial family on a regular basis, racial advertisement is the norm here. My husband and I aren’t of the same ethinicity, our children are growing up “mixed”, yet we still consider our family to be All-American. I have no idea if Cheerios’ intent was to focus their advertisement on mixed and bicultural families, but it certainly got me listening. And it sure did piss off a bunch of racists. Comments have been disabled on Youtube because of the protests. One tiny little biracial girl labeled with an image of LOVE is enough to piss off the best of the bigots, I suppose.
Let me be so very crystal clear – this Cheerios commercial is a huge deal to the mixed community. A national advertisement featuring a mother-daughter duo that are often presumed to not be related is huge. In addition, showcasing this family conducting regular All-American day-to-day stuff is what makes it brilliant. We’re just regular people, with wholesome qualities, middle class ambitions and good work ethics. We neither live in “the hood” or are “free spirited hippies”. We’re just a normal American family, trying to do best by our kids and build a legacy that they will be proud of. This commercial shows that not everyone is ready for us though.
DSM “Undercover” Mission
If you read my mission page, there won’t be a single reference of race. I believe in talking about race and parenthood (my favorite blog on the topic is Denene’s at MyBrownBaby.com), but doing so deliberately is not my mission here on De Su Mama. However, I am not so naive to think that race is obsolete on this blog. There is no way that it could ever be because of the way we look.
If we have ever spoken in real life though, I am not shy to say that De Su Mama has an “undercover” mission – one that is dear to my heart and what I believe to be a solution to racists and bigots. The “undercover” mission at De Su Mama is to just be – be good, be positive, be wholesome – AND BE MIXED. Viewers come to this blog from all over the place – they come from Pinterest to check out party posts and recipe ideas, they come from SpanglishBaby to see what an inspired bilingual mom is doing. They come from all over, and the first thing they see is my mixed family.
My voice will always be the same here at De Su Mama: positive and focused on love and legacy. While I know there are racists out there, I won’t pay them any mind. For the many white people being bigots, I’ve experienced Latinos and black people treat me the same way. And my family is filled with each – white people, Latinos, black folks – who love my kids and nurture our legacy. I would never minimize those relationships because of a bunch of jerks that are so disturbed by seeing an image of my daughter on television.
Para los Babies mas lindos del mundo,
I hope the world of advertising is changing. I hope you get a chance to see kids on tv that look like you. But, until then, you mama is focused on creating your image here – one full of love and brownness and beauty. As of today, I have no words for the experiences you will encounter that will try to tell you otherwise, but I hope your remember the words I speak here daily. You are loved, my children.
Te quiero por siempre,